Becoming a professional commercial photographer can not be defined with a formula. Each story is different, but many stories share similar basic principles. They can be applied not only in the areas of photography and film, but also in other companies.
For many amateurs being a professional commercial photographer means being good in many areas, but the truth is being good at all is not enough. As already mentioned in previous articles, becoming a successful photographer takes time and our lives are not enough to become good at everything and that is why focusing on certain areas is of the utmost importance.
The start of the process:
The first steps to becoming a ensaio newborn is to gain technical knowledge and skills to work with camera and light. Regardless of the area you are currently working on, the knowledge of lighting learned will certainly be used, try to understand the dynamics of the work and then improve on the images to be commercialized in a professional manner. In addition, build your base and make your customers, you need to have references in this area beyond knowledge.Many photographers start with small advertising jobs before reaching a medium / large company. Although for more experienced photographers this is a simple rule, for many beginners and amateurs it can be of great help since only owning a camera does not make an individual a professional commercial photographer or creates professional photos.
Study the field you want to improve, the profile of the professional they hire and the work they do, look for inspiration in what is already reliable to be able to have references, direction and comparative work, and it is only possible to create something different if the commercial photographer know what is seen as the standard and in that only experience and study can help.
Create your Photo Studio
In addition to a knowledge and experience, it is also important for the professional commercial photographer to have a place to produce the works. Many companies buy your idea and do not provide the necessary photographic equipment for that and require you to deliver it within a certain time frame. Going after the equipment on time or only after having the contract closed can disrupt the creation process, deadlines and can also take up more time for certain equipment than the research itself.It is recommended to have the main components of the photographic studio as infinite background and accessories, suitable lighting, be it LED illuminator for video, if any, or torch flashes and speedlites for compensation and lighting appropriate at the time of shooting, plus studio softbox for professional images. Besides these benefits having a studio of its own, even if simple, passes more serious when closing a contract.
Working with Real Business:
In addition to profit, there is a much greater value for the professional commercial photographer to work with real companies when producing commercial work. It will always be possible to work on events, photograph friends, make professional portraits, but these works will not always have professional value, only for the contractor of the service, while the commercial photographer, in addition to greater profitability, gets more representation in his portfolio.In a nutshell, working with real business, with commercial purposes even if small raises your professional profile, helps in the experience and the qualification of a professional.
The first real companies you can work with are those of people you know. You'll be more comfortable when negotiating prices and taking less risk while performing the task. If you want to be good at what you do, always do the work as if you were working with your dream client, no matter if it is a friend of yours or a paying customer. When the dream client comes, it will not be your first job.
